Air Asia

There was an odd sponsorship deal struck this week by the Malaysian company Air Asia. It’s a little bit of a confusing deal, but they have become one of the biggest sponsors of the Oakland Raiders. The airline doesn’t fly to the United States. It only just recently started flying to the UK, but since this sponsorship deal went down, it’s easy to imagine that this company has it in their plans to fly into the US in the near future. The Raiders aren’t the best team, as we know, but that doesn’t matter to the company. It’s about creating a global image, global branding. They also have a plan to try to fly a thousand fans over to Oakland for the opener in September. Air Asia might have gotten in on the ground floor of something good.














